Have The Courage To Outgrow Your Own Company, with Colson Steber
December 24, 2025
Hosted By
Dan Sullivan
When your business success turns into a personal trap, what’s the way out? In this episode, market research entrepreneur Colson Steber shares how committing to a bigger future, installing the right structure, and transforming his leadership turned an overworked owner into a focused, confident entrepreneur with a thriving, growth-focused team.
Here’s some of what you’ll learn in this episode:
- What made Colson realize he’s always been an entrepreneur.
- How Colson was stuck in a loop early in his career.
- How Colson got into a positive, healthy routine.
- What an entrepreneur gains from joining the Strategic Coach® community.
Show Notes:
Every successful entrepreneur creates a powerful story about who they are and the future they’re committed to.
Real entrepreneurial growth starts when you commit to a bigger result long before you have the capability to achieve it.
Courage is the bridge between commitment and capability, and it often lasts longer and feels harder than you expect.
If you insist on being the central problem solver for everything, your successful company quickly becomes a trap.
Installing a proven operating system like EOS® gives your company structure so you can stop doing everything yourself.
The right structure turns a grinding, 70-hour-a-week survival business into a Self-Managing Company® that supports your life.
Your Unique Ability® gains value as you narrow your focus and design the rest of the company around supporting it.
Intense preparation and consistent routines let you show up exactly right in the rare moments where you create 50 percent of the value.
Culture becomes an asset when your team members are gaining confidence, growing their skills, and actually enjoying their work.
Healthy exits—where people move on to bigger futures with your support—are a sign your company is set up for freedom, not dependence.
Entrepreneurial timelines are always aggressive, but beating the market still counts as winning even when it feels “too slow.”
Every entrepreneur’s story is unique.
Strategic Coach gets you thinking about the right things at the right time.
Resources:
The 4 C’s Formula by Dan Sullivan
The Self-Managing Company by Dan Sullivan
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